Service Gaps Model for Exceptional Customer Service

Service Gaps Model for Delivering Exceptional Service I’m not a big fan of marketing and business development ‘models’ in general, but I do like the Service Gaps Model. It’s old-fashioned, perhaps, but still works for me and the many service businesses I deliver mentoring to. Essentially, the Service Gaps Model is a way of reviewing […]

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Remarketing Tools from Facebook and Mailchimp

Remarketing Tools from Facebook and Mailchimp As a small business owner, you’re probably using Facebook Pages and some email marketing system or other. Mine’s a Mailchimp, thank you for asking. But are you using the powerful remarketing tools these platforms offer? Placing the Facebook pixel tracking code on your website allows you to build audiences […]

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How much Time do you Waste each Week?

Each Week, How Much Time do you Waste? There’s no such thing as “not enough time”. There is the time that there is and none of us can increase or decrease it. I wonder how much time do you waste at work each week? We often hear others, and indeed ourselves, uttering those great words […]

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Customer Care at the Cleaning Company

Customer Care at the Cleaning Company It’s a good few years since I met these people, but the client’s name recently popped into my head for goodness knows why. This cleaning company has been very successful over the years and I remember them as one of the most impressive small businesses I’ve come across. First, […]

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Tips for the Start of a New Year

Tips for the Start of a New Year Let’s face it, we all reflect at the start of each New Year. How’s our business going? How did last year end up, compared to our plans and aspirations of 12 months ago? With that in mind, here are a few tips for the start of a […]

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What’s Instagram all about?

What’s Instagram all about? In the seemingly endless struggle to get a grip on social media marketing, many small businesses tend to blindly jump onto every platform they come across. But just because Mary next door says she’s gone on Instagram and it’s “doing wonders”, doesn’t mean you and your business should blindly follow suit. […]

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A Flying Leopard Cannot Change Its Spots

Flying Leopard Cannot Change its Spots A few short years ago, amid great fanfare, Ryanair announced to the world that it was changing the way it did business. Changing its spots, if you will. The airline, declared Mr. O’Leary, would “try to eliminate things that unnecessarily piss people off”. Apparently, this change of heart was due […]

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IBYE 2018 is Launched by Minister for Enterprise & Innovation

IBYE 2018 – National search for Ireland’s Best Young Entrepreneur gets underway Press Release : Local Enterprise Office Roscommon confirms €50,000 county investment fund available Tánaiste and Minister for Enterprise and Innovation, Frances Fitzgerald T.D. and Minister of State for Business, Pat Breen T.D., have launched the national search to find Ireland’s Best Young Entrepreneurs […]

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The Creatives Dilemma

The Creatives Dilemma Way back in 2009, I was asked to carry out a study of the professional lives of almost 100 creatives – crafters, artists and designers – living in the West of Ireland. The overt aim of the project was to research what workshops, training and other support inputs the designers would like […]

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Following Up is a Key Function of Selling

Following Up is a key Function of Selling Congratulations! You’ve presented your product or service, negotiated an agreement that’s a win-win for both parties and closed the sale. Now remember that following up is a key function of selling not to be ignored. The thrill of the sale is hard to beat when you run […]

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