Email Marketing for Customer Retention Gathering email addresses (with permission), with the aim of incorporating email marketing for customer retention into your overall marketing strategy is a great way to go and worthy of special attention. You can do this with online list building services like Sumo, or paper versions of the same thing stuck […]
People as part of the Marketing Mix
People as part of the Marketing Mix When we think of the Marketing Mix, we’ve all heard about the famous “Four Ps”, made up of product, price, place (distribution) and promotion. However, the importance of people as part of the marketing mix might just pass us by. You see, potential customers will make purchasing decisions […]
Winking at a good-looking Girl in the Dark
As the old adage goes, “Running a business without advertising is like winking at a good-looking girl (or guy) in the dark. You know what you’re doing, but nobody else does”. Now, for “advertising”, you can substitute “promoting”, thereby allowing yourself to concentrate on social media, for example, or getting out and meeting people. You […]
5 Great Irish Advertising Slogans
I was listening to the radio the other day, Joe probably, when my mind drifted to some of the great Irish advertising slogans that have adorned the airwaves over the years. It must have been something he said. Wondering why these slogans were (are) particularly excellent, I realised that one characteristic they all share is […]
3 Free Tools to Amplify your Blogpost
3 Free Tools to Amplify your Blogpost These 3 free tools to amplify your blogpost are easy to use and help disseminate your writing beyond the confines of your website. dlvr.it (What a great name, by the way!) “Deliver It” does exactly what it says on the tin. In its free version, you can feed […]
How has Applegreen done it?
Applegreen and Me We spend a lot of time at petrol stations. Well, I do anyway. We’ve got our Topaz, Maxol, Texaco and others. We used to have our Statoil, Jet, Shell, etc. But never has one brand achieved anything like Applegreen. This is the first time in my life I’d actually bypass a petrol […]
Differences Between Agents and Distributors
Differences between Agents and Distributors OK, so you’re ready to have somebody else selling on your behalf “while you sleep”? Of course, there are various solutions to this, but two of the more common are the ’employment’ of commission (aka sales, aka trade) agents or distributors. But what are the differences between agents and distributors? […]
Video Marketing with Camtasia
Camtasia from TechSmith is one of many screen recording and video editing tools out there. Video is all the rage these days, so you might like to take a look at this tool as a potential partner for your future strategy. And what’s more, they give you a 28 day free trial period – plenty […]
6 Sales Negotiation Tips to Remember
6 Sales Negotiation Tips Once you get there, a sales negotiation can be tough. You may have sent out sales letters or emails, made a phone call or two, presented your product or service to prospects and arrived here – negotiation time. Negotiating in sales can be a daunting prospect, but if you can retain […]
How to Present your Product or Service
How to present your product Knowing how to present your product or service is a critical step in The Sales Process. It can be a scary prospect, but follow these tips to put your best foot forward. Nowadays, B2B buyers and influencers are busy people and if you have managed to have them dedicate some […]
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Video Marketing in Castlebar and Galway City
September 2017