Leitrim County Enterprise Fund has been busy working away on its all-new technology enterprise centre for months. The Hive, as it has been named, is just about ready to accept tenants from the local knowledge-based business community. Joe Lowe, CEO of Leitrim County Enterprise Board (Update 2014 : Now Leitrim Local Enterprise Office), says “The […]
Selling is about Telling
Selling can be tough going. No question. In a world of ever shorter attention spans, it has never been more important to keep reminding potential customers, current customers and lost customers about your business. I love that old adage that “nobody gives a damn about your business but yourself”. [By the way, did you notice […]
Social Media Training – Goals, Strategy, Actions
Too often, social media training consists of simply what actions one can take on Facebook or other platforms. This is to miss the point and to overstate the importance of social media, as if it were the one and only issue facing a business. Social media training needs to include the all-important question of “Why ?”, not […]
Innovation & Creativity Seminars, Leitrim
On Tuesday next, in conjunction with Leitrim County Enterprise Board and its Innovation & Enterprise Programme, two free seminars take place in the Landmark Hotel. From 11.00 to 13.00, the theme is “Sparking Innovation and Creativity”. This short seminar will introduce attendees to four innovative local businesses, in the areas of software development, tourism, brewing […]
Facebook Adverts – Anatomy of a Performance
People often ask me about their Facebook advert performance. It’s a little like asking how a retail shop should perform, but, of course, we know what they mean. What people generally mean when they pose this question is this. How many clicks should I expect to get for my Euro 50 / 100 / 500 […]
Business Blogging – What’s the Point ?
Business blogging – should you get into it ? Yes, you should. However, one important point to remember, especially in this age of digital marketing, is that no one single marketing action will be a solution all by itself for the achievement of all your business goals. When a client’s eyes glaze over as I launch into the […]
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Video Marketing in Castlebar and Galway City
September 2017