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What’s Instagram all about?

What’s Instagram all about? In the seemingly endless struggle to get a grip on social media marketing, many small businesses tend to blindly jump onto every platform we come across. But just because Mary next door says she’s gone on Instagram and it’s “doing wonders”, doesn’t mean you and your business should blindly follow suit. […]

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A Flying Leopard Cannot Change Its Spots

A few short years ago, amid great fanfare, Ryanair announced to the world that it was changing the way it did business. Changing its spots, if you will. The airline, declared Mr. O’Leary, would “try to eliminate things that unnecessarily piss people off”. Apparently, this change of heart was due to some significant shareholders being worried […]

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Email Marketing for Customer Retention

Email Marketing for Customer Retention Gathering email addresses (with permission), with the aim of incorporating email marketing for customer retention into your overall marketing strategy is a great way to go and worthy of special attention. You can do this with online list building services like Sumo, or paper versions of the same thing stuck […]

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3 Free Tools to Amplify your Blogpost

3 Free Tools to Amplify your Blogpost These 3 free tools to amplify your blogpost are easy to use and help disseminate your writing beyond the confines of your website. dlvr.it (What a great name, by the way!) “Deliver It” does exactly what it says on the tin. In its free version, you can feed […]

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Video Marketing with Camtasia

Camtasia from TechSmith is one of many screen recording and video editing tools out there. Video is all the rage these days, so you might like to take a look at this tool as a potential partner for your future strategy. And what’s more, they give you a 28 day free trial period – plenty […]

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6 Ways to Improve your Facebook Adverts

So we know and accept that, all things being equal, your Facebook Page reach has dropped (sometimes significantly) over the last year or two. I think that’s fair enough and, if you want to “pay to play”, then here are 6 ways to improve your Facebook adverts. Use a face in your ad. Be very […]

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Situation Analysis : The ‘Now’ of Marketing

One of the bigger challenges facing any marketing trainer, like myself, is holding participants’ attention while discussing the role played by what we call “Situation Analysis”. While carrying out a Situation Analysis should be the first step (and then regularly repeated), it can be so much more appealing for training attendees to jump straight to […]

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Video on Facebook Pages – Get into It

Now we all agree that posting text only on our Facebook Page is a total no-no, right? Photo posts work much better, gaining greater reach and, critically, more engagement. However, you might be missing out on an even more powerful way to engage your audience. Video on Facebook Pages is, in fact, the way to […]

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5 Facebook Page Performance Stats

Given the ever-increasing kerfuffle about dwindling organic reach of Facebook Page posts, I decided to take a look at four Pages I have access to and check some numbers. Here are 5 Facebook Page performance stats I’ve produced, based on the 40 most recent posts from each of these Pages, averaged out *.   1. […]

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Social Media Training – Goals, Strategy, Actions

Too often, social media training consists of simply what actions one can take on Facebook or other platforms. This is to miss the point and to overstate the importance of social media, as if it were the one and only issue facing a business. Social media training needs to include the all-important question of “Why ?”, not […]

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