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A Flying Leopard Cannot Change Its Spots

A few short years ago, amid great fanfare, Ryanair announced to the world that it was changing the way it did business. Changing its spots, if you will. The airline, declared Mr. O’Leary, would “try to eliminate things that unnecessarily piss people off”. Apparently, this change of heart was due to some significant shareholders being worried […]

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Following Up is a Key Function of Selling

Following Up is a key Function of Selling Congratulations! You’ve presented your product or service, negotiated an agreement that’s a win-win for both parties and closed the sale. Now remember that following up is a key function of selling not to be ignored. The thrill of the sale is hard to beat when you run […]

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6 Ways to Close that Sale

6 Ways to Close that Sale Often, when trying to improve our sales performance, our attention is concentrated on how to present and how to negotiate. As vital as these tasks are, we should not lose focus on the true job in hand : closing that sale. See if you can apply any of these […]

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Why I Hate Cynical Ads

OK, before moving on to why I hate cynical ads, let’s start by saying that I generally enjoy listening to ads on the radio (I watch relatively little telly). I particularly like really great radio ads, like the campaign out these last few months from Appliances Delivered. I mean, they’re so well written and brilliantly […]

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How to Develop your Sales Funnel – Keep those Targets Moving Along

How to Develop your Sales Funnel – Lifeblood of your Small Business Listen, whatever marketing and promotional work you undertake, whether that be pressing the flesh, putting photos up on Instagram, email marketing or whatever, your focus needs to remain on moving people in your target market along and how to develop your sales funnel. […]

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Irish Craft Beer Symbols Launched

This year has seen the launching of two separate Irish craft beer symbols, in an apparent attempt to stave off ‘pretenders’ from the world of Irish craft beer production. There has been a phenomenal growth in production of Irish craft beer over the last few years, to such an extent that the well-known community website, […]

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People as part of the Marketing Mix

People as part of the Marketing Mix When we think of the Marketing Mix, we’ve all heard about the famous “Four Ps”, made up of product, price, place (distribution) and promotion. However, the importance of people as part of the marketing mix might just pass us by. You see, potential customers will make purchasing decisions […]

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5 Great Irish Advertising Slogans

I was listening to the radio the other day, Joe probably, when my mind drifted to some of the great Irish advertising slogans that have adorned the airwaves over the years. It must have been something he said. Wondering why these slogans were (are) particularly excellent, I realised that one characteristic they all share is […]

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Differences Between Agents and Distributors

Differences between Agents and Distributors OK, so you’re ready to have somebody else selling on your behalf “while you sleep”? Of course, there are various solutions to this, but two of the more common are the ’employment’ of commission (aka sales, aka trade) agents or distributors. But what are the differences between agents and distributors? […]

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6 Sales Negotiation Tips to Remember

6 Sales Negotiation Tips Once you get there, a sales negotiation can be tough. You may have sent out sales letters or emails, made a phone call or two, presented your product or service to prospects and arrived here – negotiation time. Negotiating in sales can be a daunting prospect, but if you can retain […]

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