People as part of the Marketing Mix When we think of the Marketing Mix, we’ve all heard about the famous “Four Ps”, made up of product, price, place (distribution) and promotion. However, the importance of people as part of the marketing mix might just pass us by. You see, potential customers will make purchasing decisions […]
Tag Archives | marketing mix
Physical Evidence – One of the Seven Ps of Marketing
OK, so we’ve all heard of the Four Ps of Marketing, right? But in addition to the well-known Product, Price, Place (Distribution) and Promotion, there are three others to consider – Physical Evidence, People and Processes. In this post, we’ll look at the first. Physical Evidence is about what it says on the tin – […]
Target Marketing – Visualise that Persona
In Target Marketing, for a business-to-consumer (B2C) enterprise, you should try to paint a picture of a persona that represents the actual real-life market you are hoping to develop. Taking into account factors like family status, number of children, age bracket, income level, motivations, behaviours, etc., you should try to build a picture of that […]
Marketing Process – The Structure Behind Ideas
The Marketing Process Play word association with ‘marketing’ and many will respond with ‘advertising’. Others might come up with ‘promoting’, or even offer up ‘Facebook‘ nowadays. Rarely will somebody utter ‘marketing process’. And yet, as small business owners and marketeers, we should be thinking more about the Marketing Process as a whole rather than simply […]
Search
Book Training and Other Events
Video Marketing in Castlebar and Galway City
September 2017