Author archives: barry

One of the most common questions that pops up during training or mentoring assignments is which social media is best for a beginner business. Unfortunately, it’s not the right question. Too often, small business owners choose to go with the social media site they are most comfortable with, or the one they enjoy. Neither is […]

Forgive me, for it’s been 9 long months since my last post… 2020 was a strange year – one obviously dominated by a dreadful pandemic, yet one where I was crazily busy. 2021 has begun the same. I guess this Covid craic will end eventually, but where will it leave us? From a purely business […]

I can’t remember the last time I put diesel in the car. This Zoom thing is all the craic these days and I’m perfectly happy with it too, I must admit. But, in all honesty, I’m looking forward to when we travel again for work. Work-wise, there’s nothing better than meeting people face to face. […]

Wow, what a smack in the gob this current situation has been. And it’s not nearly over yet. Unless yours is a service business deliverable online (and perhaps even then), you’ve most likely seen a significant drop in activity and probably have some spare time on your hands. Make sure you use it wisely! Let’s […]

Dealing with micro enterprises, mostly with 5 employees or fewer, I hear every week how difficult it can be to make time for marketing. And yet, you must. As another year passes, I invite you to reflect on how much time you spent these past 12 months on actually pro-actively marketing your business, its products […]

Trust me : In marketing, it’s often the simple things that work best. I remember reading somewhere that marketing is 90% sweat and 10% inspiration. Most “marketing gurus” wouldn’t like to admit that, of course, often preferring to accentuate the inspirational side of things. And don’t get me wrong, there’s most definitely a need for […]

Now, we’re talking uniquely about business here, ok? While SMART Goals are the only way to go for your business, they don’t always apply to life in general. They’re a bit rigid for that. But when it comes to business, they surely are, well … smarter. When discussing our business and where we want to […]

In today’s world of hyper competition and online v offline purchasing options, why should anybody buy from you? We’re all in business of one form or another, of one size or another. But whatever type of business you run, one question should keep popping up in your brain. “Why should anybody buy from me?” Now, […]