Why I Hate Cynical Ads

Hate Cynical Ads? I Know I Do. OK, before moving on to why I hate cynical ads, let’s start by saying that I generally enjoy listening to ads on the radio (I watch relatively little telly). I particularly like really great radio ads, like the campaign run during 2017-2019 from Appliances Delivered. I mean, they […]

How to Develop your Sales Funnel – Keep those Targets Moving Along

How to Develop your Sales Funnel – Lifeblood of your Small Business. Listen, whatever marketing and promotional work you undertake, whether that be pressing the flesh, putting photos up on Instagram, email marketing or whatever, your focus needs to remain on moving people in your target market along and how to develop your sales funnel. […]

Profiteering UK Retailers in Ireland exposed by Exchange Rates

Profiteering UK retailers in Ireland have been a problem for years. In recent months, however, this has been particularly clearly demonstrated by the post-Brexit exchange rate between the Euro and Sterling. I was down in Galway recently and rambled into Debenhams, where I picked up a coat and took a notion to pull off the […]

Irish Craft Beer Symbols Launched

Irish Craft Beer Symbols. This year has seen the launching of two separate Irish craft beer symbols, in an apparent attempt to stave off ‘pretenders’ from the world of Irish craft beer production. There has been a phenomenal growth in production of Irish craft beer over the last few years, to such an extent that […]

Email Marketing for Customer Retention

Email Marketing for Customer Retention Gathering email addresses (with permission), with the aim of incorporating email marketing for customer retention into your overall marketing strategy, is a great way to go and worthy of special attention. You can do this with online list building services like Sumo, or paper versions of the same thing stuck […]

People as part of the Services Marketing Mix

People as part of the Services Marketing Mix When we think of the Marketing Mix, we’ve all heard about the famous “Four Ps”, made up of product, price, place (distribution) and promotion. However, the importance of people as part of the services marketing mix might just pass us by. You see, potential customers will make […]

Winking at a good-looking Girl in the Dark

Avoid Winking at a Good-looking Girl in the Dark As the old adage goes, “Running a business without advertising is like winking at a good-looking girl (or guy) in the dark. You know what you’re doing, but nobody else does”. Now, for “advertising”, you can substitute “promoting”, thereby allowing yourself to concentrate on social media, […]

5 Great Irish Advertising Slogans

5 Great Irish Advertising Slogans over the Years I was listening to the radio the other day, Joe probably, when my mind drifted to some of the great Irish advertising slogans that have adorned the airwaves over the years. It must have been something he said. Wondering why these slogans were (are) particularly excellent, I […]

3 Free Tools to Amplify your Blogpost

3 Free Tools to Amplify your Blogpost These 3 free tools to amplify your blogpost are easy to use and help disseminate your writing beyond the confines of your website. dlvr.it (What a great name, by the way!) “Deliver It” does exactly what it says on the tin. In its free version, you can feed […]