Winking at a good-looking Girl in the Dark

Avoid Winking at a Good-looking Girl in the Dark As the old adage goes, “Running a business without advertising is like winking at a good-looking girl (or guy) in the dark. You know what you’re doing, but nobody else does”. Now, for “advertising”, you can substitute “promoting”, thereby allowing yourself to concentrate on social media, […]

5 Great Irish Advertising Slogans

5 Great Irish Advertising Slogans over the Years I was listening to the radio the other day, Joe probably, when my mind drifted to some of the great Irish advertising slogans that have adorned the airwaves over the years. It must have been something he said. Wondering why these slogans were (are) particularly excellent, I […]

3 Free Tools to Amplify your Blogpost

3 Free Tools to Amplify your Blogpost These 3 free tools to amplify your blogpost are easy to use and help disseminate your writing beyond the confines of your website. dlvr.it (What a great name, by the way!) “Deliver It” does exactly what it says on the tin. In its free version, you can feed […]

Differences Between Agents and Distributors

Differences between Agents and Distributors OK, so you’re ready to have somebody else selling on your behalf “while you sleep”? Of course, there are various solutions to this, but two of the more common are the ’employment’ of commission (aka sales, aka trade) agents or distributors. But what are the differences between agents and distributors? […]

6 Sales Negotiation Tips to Remember

6 Sales Negotiation Tips Once you get there, a sales negotiation can be tough. You may have sent out sales letters or emails, made a phone call or two, presented your product or service to prospects and arrived here – negotiation time. Negotiating in sales can be a daunting prospect, but if you can retain […]

How to Present your Product or Service

How to present your product Knowing how to present your product or service is a critical step in The Sales Process. It can be a scary prospect, but follow these tips to put your best foot forward. Nowadays, B2B buyers and influencers are busy people and if you have managed to have them dedicate some […]

The Sales Process – 6 Steps to Success

The Sales Process, Vital Steps to Success Like its first cousin, ‘The Marketing Process‘ in its field, ‘The Sales Process’ is a way of locating yourself on your path to sales success. The Sales Process consists of six steps, helping you to keep focused on how you find and then progress prospects and existing customers […]

6 Tips to Improve your Facebook Adverts

How to Improve your Facebook Adverts So we know and accept that, all things being equal, your Facebook Page reach has dropped (sometimes significantly) over the last year or two. I think that’s fair enough and, if you want to “pay to play”, then here are 6 tips to improve your Facebook adverts. Include a […]