Processes – One of the Seven Ps of Marketing

Processes in Marketing Not to be confused with the over-arching Marketing Process, here we are talking about one of the Seven Ps of the Marketing Mix for service businesses. We’re all familiar with the famous Four Ps, namely product, place, pricing and promotion. But this list can be expanded out to the Seven Ps for services […]

Physical Evidence – One of the Seven Ps of Marketing

Physical Evidence as Part of the Marketing Mix OK, so we’ve all heard of the Four Ps of Marketing, right? But in addition to the well-known Product, Price, Place (Distribution) and Promotion, there are three others to consider if yours is a service business – Physical Evidence, People and Processes. In this post, we’ll look […]

IBYE Ireland’s Best Young Entrepreneur 2015

Ireland’s Best Young Entrepreneur (IBYE) – Countrywide Search Begins (Official Press Release) Competition to find Ireland’s Best Young Entrepreneur, aged between 18 and 30, launched by An Taoiseach and Minister Bruton Up to €50,000 investment prize-fund for three local winners, through Local Enterprise Offices. The Taoiseach, the Minister for Jobs, Enterprise and Innovation  and the […]

Branding your Business

Branding your Business Branding your business is about placing your product, service or the business itself clearly in the minds’ eyes of your target markets. It’s about helping your potential and current customers to build an image of what your business, service or product represents in the market. Ultimately, branding is about making your product […]

Target Marketing – Visualise that Persona

Your Target Marketing Personae In Target Marketing, for a business-to-consumer (B2C) enterprise, you should try to paint a picture of a persona that represents the actual real-life market you are hoping to develop. Taking into account factors like family status, number of children, age bracket, income level, motivations, behaviours, etc., you should try to build […]

Marketing Research – Step Two of the Marketing Process

The Vital Role of Marketing Research So you’ve carried out your Situation Analysis as the first step in the Marketing Process. Now it’s time for some Marketing Research. Marketing Research is about finding out what you feel you don’t know enough about. That might be competitive offers, potential distribution channels, consumer behaviour, and so on. […]

Situation Analysis : The ‘Now’ of Marketing

Situation Analysis – Where Are You At? One of the bigger challenges facing any marketing trainer, like myself, is holding participants’ attention while discussing the role played by what we call “Situation Analysis”. While carrying out a Situation Analysis should be the first step (and then regularly repeated), it can be so much more appealing […]

SWOT Analysis – A Valuable Business Tool

Of all the business tools out there, the SWOT Analysis is perhaps the best known. More interesting, perhaps, might be to know how many business owners have ever actually sat down and objectively carried one out! The SWOT Analysis is an integral part of the first stage of the Marketing Process. Knowing the Strengths and Weaknesses […]

Marketing Process – The Structure Behind Ideas

The Marketing Process – Your Strategy Play word association with ‘marketing’ and many will respond with ‘advertising’. Others might come up with ‘promoting’, or even offer up ‘Facebook‘ nowadays. Rarely will somebody utter ‘marketing process’. And yet, as small business owners and marketeers, we should be thinking more about the Marketing Process as a whole […]

Video on Facebook Pages – Get into It

Updated March 2019 Now we all agree that posting text only on our Facebook Page is a total no-no, right? Photo posts work much better, gaining greater reach and, critically, more engagement. However, you might be missing out on an even more powerful way to engage your audience. Video on Facebook Pages is, in fact, […]