Distribution Agreements – What Are You Looking For?

You may have found a product you’d like to distribute into your market on behalf of its principal (manufacturer or developer). Indeed, you may have developed your own product for which you now need a distributor in new markets. Consider these points when setting out to secure distribution agreements. 1. Density of end-users The higher […]

6 Essential Elements of a Sales Letter

6 Essential Elements of a Sales Letter A sales letter (or email) is just one of many promotional actions you will take and, recalling that no single action will suffice, it is first important to be clear on the strategy behind it and its place among your many marketing actions. Have you clearly identified your […]

The Hive, Technology Enterprise Centre at Carrick on Shannon

Leitrim County Enterprise Fund has been busy working away on its all-new technology enterprise centre for months. The Hive, as it has been named, is just about ready to accept tenants from the local knowledge-based business community. Joe Lowe, CEO of Leitrim County Enterprise Board (Update 2014 : Now Leitrim Local Enterprise Office), says “The […]

Social Media Training – Goals, Strategy, Actions

Too often, social media training consists of simply what actions one can take on Facebook or other platforms. This is to miss the point and to overstate the importance of social media, as if it were the one and only issue facing a business. Social media training needs to include the all-important question of “Why ?”, not […]

Innovation & Creativity Seminars, Leitrim

On Tuesday next, in conjunction with Leitrim County Enterprise Board and its Innovation & Enterprise Programme, two free seminars take place in the Landmark Hotel. From 11.00 to 13.00, the theme is “Sparking Innovation and Creativity”. This short seminar will introduce attendees to four innovative local businesses, in the areas of software development, tourism, brewing […]

Business Blogging – What’s the Point ?

Business blogging – should you get into it ? Yes, you should. However, one important point to remember is that no one single marketing action will be a solution all by itself for the achievement of all your business goals. When a client’s eyes glaze over as I launch into the merits of business blogging, I need to […]