The Value of No

When you’re out there in the market, trying to make sales for your product or service, it’s important to understand the value of no. We’ve all experienced the slog of advancing a potential sale through the so-called ‘sales funnel’, investing time and effort as we go. While many prospects fall off along the way, through …

5 Facebook Page Performance Stats

Given the ever-increasing kerfuffle about dwindling organic reach of Facebook Page posts, I decided to take a look at four Pages I have access to and check some numbers. Here are 5 Facebook Page performance stats I’ve produced, based on the 40 most recent posts from each of these Pages, averaged out *.   1. …

Product Pricing – 5 Methods

For any small business, product pricing decisions can be among the most difficult. There is often a tendency to price one’s product or service low, in the hope of gaining quick sales, or through fear of rejection by the target market. However, the danger here can be that one prices the product too low. It …

Distribution Agreements – What Are You Looking For?

You may have found a product you’d like to distribute into your market on behalf of its principal (manufacturer or developer). Indeed, you may have developed your own product for which you now need a distributor in new markets. Consider these points when setting out to secure distribution agreements. 1. Density of end-users The higher …

6 Essential Elements of a Sales Letter

6 Essential Elements of a Sales Letter A sales letter (or email) is just one of many promotional actions you will take and, recalling that no single action will suffice, it is first important to be clear on the strategy behind it and its place among your many marketing actions. Have you clearly identified your …

The Hive, Technology Enterprise Centre at Carrick on Shannon

Leitrim County Enterprise Fund has been busy working away on its all-new technology enterprise centre for months. The Hive, as it has been named, is just about ready to accept tenants from the local knowledge-based business community. Joe Lowe, CEO of Leitrim County Enterprise Board (Update 2014 : Now Leitrim Local Enterprise Office), says “The …

Selling is about Telling

Selling can be tough going. No question. In a world of ever shorter attention spans, it has never been more important to keep reminding potential customers, current customers and lost customers about your business. I love that old adage that “nobody gives a damn about your business but yourself”. [By the way, did you notice …

Social Media Training – Goals, Strategy, Actions

Too often, social media training consists of simply what actions one can take on Facebook or other platforms. This is to miss the point and to overstate the importance of social media, as if it were the one and only issue facing a business. Social media training needs to include the all-important question of “Why ?”, not …

Innovation & Creativity Seminars, Leitrim

On Tuesday next, in conjunction with Leitrim County Enterprise Board and its Innovation & Enterprise Programme, two free seminars take place in the Landmark Hotel. From 11.00 to 13.00, the theme is “Sparking Innovation and Creativity”. This short seminar will introduce attendees to four innovative local businesses, in the areas of software development, tourism, brewing …

Facebook Adverts – Anatomy of a Performance

People often ask me about their Facebook advert performance. It’s a little like asking how a retail shop should perform, but, of course, we know what they mean. What people generally mean when they pose this question is this. How many clicks should I expect to get for my Euro 50 / 100 / 500 …