Facebook Adverts – Anatomy of a Performance

People often ask me about their Facebook advert performance. It’s a little like asking how a retail shop should perform, but, of course, we know what they mean. What people generally mean when they pose this question is this. How many clicks should I expect to get for my Euro 50 / 100 / 500 …

Business Blogging – What’s the Point ?

Business blogging – should you get into it ? Yes, you should. However, one important point to remember is that no one single marketing action will be a solution all by itself for the achievement of all your business goals. When a client’s eyes glaze over as I launch into the merits of business blogging, I need to …