Hi, I’m Barry.
Since 2003, I have been helping small businesses, micro-enterprises and community groups to grow. I deliver practical marketing and sales mentoring and learning-by-doing training. I prepare feasibility studies and marketing plans that inform decision-making and drive real action.
I am low on jargon and high on practicality, proposing real, measurable actions you can take to reach your goals. You will never hear me utter meaningless marketing-speak.
With 13 years of real-world marketing management, before becoming a mentor 15 years ago, I know what I’m talking about. Suggested strategies, plans and actions have one main aim : to help you grow your business or progress your community project or group.
Prior to becoming a mentor, I was Sales and Marketing Manager with an indigenous Irish exporting manufacturer for 8 years. Before that, I was General Manager of a French exporting agrifood business for 5 years.
I’ve developed marketing strategies, introduced new products to new markets, designed on- and offline promotional strategies and put them into action. I’ve exported to over 15 countries, built distribution channels from scratch and driven pricing strategies. I’ve prepared and exhibited at trade and consumer shows throughout Europe and the USA, managed and marketed events and much more.
Do you have a project in mind that could benefit from outside input on strategy, marketing and sales ? Would you like somebody who worked in industry management for 13 years, before becoming a mentor, to sit down with you and help you progress ? Could your sales and marketing activity do with a kick-start or a reboot ? If so, please give me a call and we can discuss – no obligations !
I hold an honours degree in International Marketing and Languages and a professional diploma in Digital Marketing. I speak fluent French and intermediate level German.
Give me a call on 086 – 8318748.