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How Long Should Marketing Videos Be?

Let’s consider how long should marketing videos be We’re all gone very visual now. And demanding. Your target market is looking for visual content. They react best to visual. And their preferred format is video. Earlier this year, the top social media marketing gurus were predicting that Facebook, for example, may well be video posts […]

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Remarketing Tools from Facebook and Mailchimp

Remarketing Tools from Facebook and Mailchimp As a small business owner, you’re probably using Facebook Pages and some email marketing system or other. Mine’s a Mailchimp, thank you for asking. But are you using the powerful remarketing tools these platforms offer? Placing the Facebook pixel tracking code on your website allows you to build audiences […]

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How much Time do you Waste each Week?

Each Week, How Much Time do you Waste? There’s no such thing as “not enough time”. There is the time that there is and none of us can increase or decrease it. I wonder how much time do you waste at work each week? We often hear others, and indeed ourselves, uttering those great words […]

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What’s Instagram all about?

What’s Instagram all about? In the seemingly endless struggle to get a grip on social media marketing, many small businesses tend to blindly jump onto every platform they come across. But just because Mary next door says she’s gone on Instagram and it’s “doing wonders”, doesn’t mean you and your business should blindly follow suit. […]

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A Flying Leopard Cannot Change Its Spots

Flying Leopard Cannot Change its Spots A few short years ago, amid great fanfare, Ryanair announced to the world that it was changing the way it did business. Changing its spots, if you will. The airline, declared Mr. O’Leary, would “try to eliminate things that unnecessarily piss people off”. Apparently, this change of heart was due […]

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Email Marketing for Customer Retention

Email Marketing for Customer Retention Gathering email addresses (with permission), with the aim of incorporating email marketing for customer retention into your overall marketing strategy is a great way to go and worthy of special attention. You can do this with online list building services like Sumo, or paper versions of the same thing stuck […]

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3 Free Tools to Amplify your Blogpost

3 Free Tools to Amplify your Blogpost These 3 free tools to amplify your blogpost are easy to use and help disseminate your writing beyond the confines of your website. dlvr.it (What a great name, by the way!) “Deliver It” does exactly what it says on the tin. In its free version, you can feed […]

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Video Marketing with Camtasia

Camtasia from TechSmith is one of many screen recording and video editing tools out there. Video is all the rage these days, so you might like to take a look at this tool as a potential partner for your future strategy. And what’s more, they give you a 28 day free trial period – plenty […]

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6 Tips to Improve your Facebook Adverts

How to Improve your Facebook Adverts So we know and accept that, all things being equal, your Facebook Page reach has dropped (sometimes significantly) over the last year or two. I think that’s fair enough and, if you want to “pay to play”, then here are 6 tips to improve your Facebook adverts. Include a […]

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Situation Analysis : The ‘Now’ of Marketing

Situation Analysis – Where Are You At? One of the bigger challenges facing any marketing trainer, like myself, is holding participants’ attention while discussing the role played by what we call “Situation Analysis”. While carrying out a Situation Analysis should be the first step (and then regularly repeated), it can be so much more appealing […]

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