Which Social Media is best for a Beginner Business?

One of the most common questions that pops up during training or mentoring assignments is which social media is best for a beginner business. Unfortunately, it’s not the right question. Too often, small business owners choose to go with the social media site they are most comfortable with, or the one they enjoy. Neither is …

Nine Months since my last Blogpost

Forgive me, for it’s been 9 long months since my last post… 2020 was a strange year – one obviously dominated by a dreadful pandemic, yet one where I was crazily busy. 2021 has begun the same. I guess this Covid craic will end eventually, but where will it leave us? From a purely business …

Coronavirus Marketing Things To Do

Wow, what a smack in the gob this current situation has been. And it’s not nearly over yet. Unless yours is a service business deliverable online (and perhaps even then), you’ve most likely seen a significant drop in activity and probably have some spare time on your hands. Make sure you use it wisely! Let’s …

In Marketing, It’s Often the Simple Things …

Trust me : In marketing, it’s often the simple things that work best. I remember reading somewhere that marketing is 90% sweat and 10% inspiration. Most “marketing gurus” wouldn’t like to admit that, of course, often preferring to accentuate the inspirational side of things. And don’t get me wrong, there’s most definitely a need for …

SMART Goals are the only Way to Go

Now, we’re talking uniquely about business here, ok? While SMART Goals are the only way to go for your business, they don’t always apply to life in general. They’re a bit rigid for that. But when it comes to business, they surely are, well … smarter. When discussing our business and where we want to …

Why Should Anybody Buy From You?

In today’s world of hyper competition and online v offline purchasing options, why should anybody buy from you? We’re all in business of one form or another, of one size or another. But whatever type of business you run, one question should keep popping up in your brain. “Why should anybody buy from me?” Now, …

How Long Should Marketing Videos Be?

We’re all gone very visual now. And demanding. Your target market is looking for visual content. They react best to visual. And their preferred format is video. Earlier this year, the top social media marketing gurus were predicting that Facebook, for example, may well be video posts only by 2020 – and that’s just around …

Remarketing Tools from Facebook and Mailchimp

As a small business owner, you’re probably using Facebook Pages and some email marketing system or other. Mine’s a Mailchimp, thank you for asking. But are you using the powerful remarketing tools these platforms offer? Placing the Facebook pixel tracking code on your website allows you to build audiences on Facebook of website visitors who …