In Marketing, It’s Often the Simple Things …

Trust me : In marketing, it’s often the simple things that work best. I remember reading somewhere that marketing is 90% sweat and 10% inspiration. Most “marketing gurus” wouldn’t like to admit that, of course, often preferring to accentuate the inspirational side of things. And don’t get me wrong, there’s most definitely a need for […]

How Long Should Marketing Videos Be?

We’re all gone very visual now. And demanding. Your target market is looking for visual content. They react best to visual. And their preferred format is video. Earlier this year, the top social media marketing gurus were predicting that Facebook, for example, may well be video posts only by 2020 – and that’s just around […]

Remarketing Tools from Facebook and Mailchimp

As a small business owner, you’re probably using Facebook Pages and some email marketing system or other. Mine’s a Mailchimp, thank you for asking. But are you using the powerful remarketing tools these platforms offer? Placing the Facebook pixel tracking code on your website allows you to build audiences on Facebook of website visitors who […]