How Long Should Marketing Videos Be?

We’re all gone very visual now. And demanding. Your target market is looking for visual content. They react best to visual. And their preferred format is video. Earlier this year, the top social media marketing gurus were predicting that Facebook, for example, may well be video posts only by 2020 – and that’s just around […]

Remarketing Tools from Facebook and Mailchimp

As a small business owner, you’re probably using Facebook Pages and some email marketing system or other. Mine’s a Mailchimp, thank you for asking. But are you using the powerful remarketing tools these platforms offer? Placing the Facebook pixel tracking code on your website allows you to build audiences on Facebook of website visitors who […]

A Flying Leopard Cannot Change Its Spots

A few short years ago, amid great fanfare, Ryanair announced to the world that it was changing the way it did business. Changing its spots, if you will. The airline, declared Mr. O’Leary, would “try to eliminate things that unnecessarily piss people off”. Apparently, this change of heart was due to some significant shareholders being worried […]

Email Marketing for Customer Retention

Email Marketing for Customer Retention Gathering email addresses (with permission), with the aim of incorporating email marketing for customer retention into your overall marketing strategy, is a great way to go and worthy of special attention. You can do this with online list building services like Sumo, or paper versions of the same thing stuck […]

3 Free Tools to Amplify your Blogpost

3 Free Tools to Amplify your Blogpost These 3 free tools to amplify your blogpost are easy to use and help disseminate your writing beyond the confines of your website. dlvr.it (What a great name, by the way!) “Deliver It” does exactly what it says on the tin. In its free version, you can feed […]

6 Tips to Improve your Facebook Adverts

How to Improve your Facebook Adverts So we know and accept that, all things being equal, your Facebook Page reach has dropped (sometimes significantly) over the last year or two. I think that’s fair enough and, if you want to “pay to play”, then here are 6 tips to improve your Facebook adverts. Include a […]