Situation Analysis – Where Are You At? One of the bigger challenges facing any marketing trainer, like myself, is holding participants’ attention while discussing the role played by what we call “Situation Analysis”. While carrying out a Situation Analysis should be the first step (and then regularly repeated), it can be so much more appealing …
Continue reading “Situation Analysis : The ‘Now’ of Marketing”
Updated March 2019 Now we all agree that posting text only on our Facebook Page is a total no-no, right? Photo posts work much better, gaining greater reach and, critically, more engagement. However, you might be missing out on an even more powerful way to engage your audience. Video on Facebook Pages is, in fact, …
Given the ever-increasing kerfuffle about dwindling organic reach of Facebook Page posts, I decided to take a look at four Pages I have access to and check some numbers. Here are 5 Facebook Page performance stats I’ve produced, based on the 40 most recent posts from each of these Pages, averaged out *. 1. …
Too often, social media training consists of simply what actions one can take on Facebook or other platforms. This is to miss the point and to overstate the importance of social media, as if it were the one and only issue facing a business. Social media training needs to include the all-important question of “Why ?”, not …
Continue reading “Social Media Training – Goals, Strategy, Actions”
People often ask me about their Facebook advert performance. It’s a little like asking how a retail shop should perform, but, of course, we know what they mean. What people generally mean when they pose this question is this. How many clicks should I expect to get for my Euro 50 / 100 / 500 …
Continue reading “Facebook Adverts – Anatomy of a Performance”
Business blogging – should you get into it ? Yes, you should. However, one important point to remember is that no one single marketing action will be a solution all by itself for the achievement of all your business goals. When a client’s eyes glaze over as I launch into the merits of business blogging, I need to …
