Archive | Offline Marketing RSS feed for this section

5 Great Irish Advertising Slogans

5 Great Irish Advertising Slogans over the Years I was listening to the radio the other day, Joe probably, when my mind drifted to some of the great Irish advertising slogans that have adorned the airwaves over the years. It must have been something he said. Wondering why these slogans were (are) particularly excellent, I […]

Continue Reading Comments { 1 }

Differences Between Agents and Distributors

Differences between Agents and Distributors OK, so you’re ready to have somebody else selling on your behalf “while you sleep”? Of course, there are various solutions to this, but two of the more common are the ’employment’ of commission (aka sales, aka trade) agents or distributors. But what are the differences between agents and distributors? […]

Continue Reading Comments { 1 }

6 Sales Negotiation Tips to Remember

6 Sales Negotiation Tips Once you get there, a sales negotiation can be tough. You may have sent out sales letters or emails, made a phone call or two, presented your product or service to prospects and arrived here – negotiation time. Negotiating in sales can be a daunting prospect, but if you can retain […]

Continue Reading Comments { 0 }

How to Present your Product or Service

How to present your product Knowing how to present your product or service is a critical step in The Sales Process. It can be a scary prospect, but follow these tips to put your best foot forward. Nowadays, B2B buyers and influencers are busy people and if you have managed to have them dedicate some […]

Continue Reading Comments { 0 }

The Sales Process – 6 Steps to Success

The Sales Process, Vital Steps to Success Like its first cousin, ‘The Marketing Process‘ in its field, ‘The Sales Process’ is a way of locating yourself on your path to sales success. The Sales Process consists of six steps, helping you to keep focused on how you find and then progress prospects and existing customers […]

Continue Reading Comments { 0 }

Keep your Eye on Market Trends

Keep your Eye on Market Trends at all Times Be sure to keep your eye on market trends, for the influence they have on small business can be enormous. This is one area where the micro-business owner cannot afford to take his/her eyes off the ball. This is a core part of the first step […]

Continue Reading Comments { 0 }

What is a PESTLE Analysis and how can it help?

What is a PESTLE Analysis? So we have learned that Situation Analysis is the first step of the over-arching Marketing Process. One thought-provoking element of this is the PESTLE Analysis. You should sit down and consider the macro issues that are affecting or will affect your business sector. But what is a PESTLE Analysis anyway? […]

Continue Reading Comments { 0 }

7 Trade Show Secrets

7 Trade Show Secrets to a Better Event In lieu of Trade Show Secrets, you can substitute Consumer Show or Conference. The principles are essentially the same. Often, we get so excited about unearthing enough marketing budget to allow us to exhibit at a show, that we forget these 7 trade show secrets to a […]

Continue Reading Comments { 0 }

Processes – One of the Seven Ps of Marketing

Processes in Marketing Not to be confused with the over-arching Marketing Process, here we are talking about one of the Seven Ps of the Marketing Mix for service businesses. We’re all familiar with the famous Four Ps, namely product, place, pricing and promotion. But this list can be expanded out to the Seven Ps for services […]

Continue Reading Comments { 0 }

Physical Evidence – One of the Seven Ps of Marketing

Physical Evidence as Part of the Marketing Mix OK, so we’ve all heard of the Four Ps of Marketing, right? But in addition to the well-known Product, Price, Place (Distribution) and Promotion, there are three others to consider if yours is a service business – Physical Evidence, People and Processes. In this post, we’ll look […]

Continue Reading Comments { 0 }