How to Improve your Facebook Adverts So we know and accept that, all things being equal, your Facebook Page reach has dropped (sometimes significantly) over the last year or two. I think that’s fair enough and, if you want to “pay to play”, then here are 6 tips to improve your Facebook adverts. Include a …
Tag archives: Facebook
Video on Facebook Pages – Get into It
Updated March 2019 Now we all agree that posting text only on our Facebook Page is a total no-no, right? Photo posts work much better, gaining greater reach and, critically, more engagement. However, you might be missing out on an even more powerful way to engage your audience. Video on Facebook Pages is, in fact, …
5 Facebook Page Performance Stats
Given the ever-increasing kerfuffle about dwindling organic reach of Facebook Page posts, I decided to take a look at four Pages I have access to and check some numbers. Here are 5 Facebook Page performance stats I’ve produced, based on the 40 most recent posts from each of these Pages, averaged out *. 1. …
Social Media Training – Goals, Strategy, Actions
Too often, social media training consists of simply what actions one can take on Facebook or other platforms. This is to miss the point and to overstate the importance of social media, as if it were the one and only issue facing a business. Social media training needs to include the all-important question of “Why ?”, not …
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Facebook Adverts – Anatomy of a Performance
People often ask me about their Facebook advert performance. It’s a little like asking how a retail shop should perform, but, of course, we know what they mean. What people generally mean when they pose this question is this. How many clicks should I expect to get for my Euro 50 / 100 / 500 …
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