6 Tips to Improve your Facebook Adverts

How to Improve your Facebook Adverts So we know and accept that, all things being equal, your Facebook Page reach has dropped (sometimes significantly) over the last year or two. I think that’s fair enough and, if you want to “pay to play”, then here are 6 tips to improve your Facebook adverts. Include a […]

Video on Facebook Pages – Get into It

Now we all agree that posting text only on our Facebook Page is a total no-no, right? Photo posts work much better, gaining greater reach and, critically, more engagement. However, you might be missing out on an even more powerful way to engage your audience. Video on Facebook Pages is, in fact, the way to […]

Social Media Training – Goals, Strategy, Actions

Too often, social media training consists of simply what actions one can take on Facebook or other platforms. This is to miss the point and to overstate the importance of social media, as if it were the one and only issue facing a business. Social media training needs to include the all-important question of “Why ?”, not […]