Applegreen and Me We spend a lot of time at petrol stations. Well, I do anyway. We’ve got our Topaz, Maxol, Texaco and others. We used to have our Statoil, Jet, Shell, etc. But never has one brand achieved anything like Applegreen. This is the first time in my life I’d actually bypass a petrol …
Tag archives: four ps
Physical Evidence – One of the Seven Ps of Marketing
Physical Evidence as Part of the Marketing Mix OK, so we’ve all heard of the Four Ps of Marketing, right? But in addition to the well-known Product, Price, Place (Distribution) and Promotion, there are three others to consider if yours is a service business – Physical Evidence, People and Processes. In this post, we’ll look …
Continue reading “Physical Evidence – One of the Seven Ps of Marketing”