Remarketing Tools from Facebook and Mailchimp

As a small business owner, you’re probably using Facebook Pages and some email marketing system or other. Mine’s a Mailchimp, thank you for asking. But are you using the powerful remarketing tools these platforms offer? Placing the Facebook pixel tracking code on your website allows you to build audiences on Facebook of website visitors who […]

Email Marketing for Customer Retention

Email Marketing for Customer Retention Gathering email addresses (with permission), with the aim of incorporating email marketing for customer retention into your overall marketing strategy, is a great way to go and worthy of special attention. You can do this with online list building services like Sumo, or paper versions of the same thing stuck […]