Marketing Research – Step Two of the Marketing Process

The Vital Role of Marketing Research So you’ve carried out your Situation Analysis as the first step in the Marketing Process. Now it’s time for some Marketing Research. Marketing Research is about finding out what you feel you don’t know enough about. That might be competitive offers, potential distribution channels, consumer behaviour, and so on. […]

Marketing Process – The Structure Behind Ideas

The Marketing Process Play word association with ‘marketing’ and many will respond with ‘advertising’. Others might come up with ‘promoting’, or even offer up ‘Facebook‘ nowadays. Rarely will somebody utter ‘marketing process’. And yet, as small business owners and marketeers, we should be thinking more about the Marketing Process as a whole rather than simply […]