People as part of the Services Marketing Mix

People as part of the Services Marketing Mix When we think of the Marketing Mix, we’ve all heard about the famous “Four Ps”, made up of product, price, place (distribution) and promotion. However, the importance of people as part of the services marketing mix might just pass us by. You see, potential customers will make […]

Physical Evidence – One of the Seven Ps of Marketing

Physical Evidence as Part of the Marketing Mix OK, so we’ve all heard of the Four Ps of Marketing, right? But in addition to the well-known Product, Price, Place (Distribution) and Promotion, there are three others to consider if yours is a service business – Physical Evidence, People and Processes. In this post, we’ll look […]

Target Marketing – Visualise that Persona

Your Target Marketing Personae In Target Marketing, for a business-to-consumer (B2C) enterprise, you should try to paint a picture of a persona that represents the actual real-life market you are hoping to develop. Taking into account factors like family status, number of children, age bracket, income level, motivations, behaviours, etc., you should try to build […]

Marketing Process – The Structure Behind Ideas

The Marketing Process Play word association with ‘marketing’ and many will respond with ‘advertising’. Others might come up with ‘promoting’, or even offer up ‘Facebook‘ nowadays. Rarely will somebody utter ‘marketing process’. And yet, as small business owners and marketeers, we should be thinking more about the Marketing Process as a whole rather than simply […]