Winking at a good-looking Girl in the Dark

Avoid Winking at a Good-looking Girl in the Dark As the old adage goes, “Running a business without advertising is like winking at a good-looking girl (or guy) in the dark. You know what you’re doing, but nobody else does”. Now, for “advertising”, you can substitute “promoting”, thereby allowing yourself to concentrate on social media, […]

Business Blogging – What’s the Point ?

Business blogging – should you get into it ? Yes, you should. However, one important point to remember is that no one single marketing action will be a solution all by itself for the achievement of all your business goals. When a client’s eyes glaze over as I launch into the merits of business blogging, I need to […]