Following Up is a Key Function of Selling

Congratulations! You’ve presented your product or service, negotiated an agreement that’s a win-win for both parties and closed the sale. Now remember that following up is a key function of selling not to be ignored. The thrill of the sale is hard to beat when you run your own business – whatever its size. I […]

How to Develop your Sales Funnel – Keep those Targets Moving Along

How to Develop your Sales Funnel – Lifeblood of your Small Business. Listen, whatever marketing and promotional work you undertake, whether that be pressing the flesh, putting photos up on Instagram, email marketing or whatever, your focus needs to remain on moving people in your target market along and how to develop your sales funnel. […]

6 Sales Negotiation Tips to Remember

6 Sales Negotiation Tips Once you get there, a sales negotiation can be tough. You may have sent out sales letters or emails, made a phone call or two, presented your product or service to prospects and arrived here – negotiation time. Negotiating in sales can be a daunting prospect, but if you can retain […]

How to Present your Product or Service

How to present your product Knowing how to present your product or service is a critical step in The Sales Process. It can be a scary prospect, but follow these tips to put your best foot forward. Nowadays, B2B buyers and influencers are busy people and if you have managed to have them dedicate some […]

The Sales Process – 6 Steps to Success

The Sales Process, Vital Steps to Success Like its first cousin, ‘The Marketing Process‘ in its field, ‘The Sales Process’ is a way of locating yourself on your path to sales success. The Sales Process consists of six steps, helping you to keep focused on how you find and then progress prospects and existing customers […]

6 Essential Elements of a Sales Letter

6 Essential Elements of a Sales Letter A sales letter (or email) is just one of many promotional actions you will take and, recalling that no single action will suffice, it is first important to be clear on the strategy behind it and its place among your many marketing actions. Have you clearly identified your […]