Processes – One of the Seven Ps of Marketing

Processes in Marketing Not to be confused with the over-arching Marketing Process, here we are talking about one of the Seven Ps of the Marketing Mix for service businesses. We’re all familiar with the famous Four Ps, namely product, place, pricing and promotion. But this list can be expanded out to the Seven Ps for services […]

Physical Evidence – One of the Seven Ps of Marketing

Physical Evidence as Part of the Marketing Mix OK, so we’ve all heard of the Four Ps of Marketing, right? But in addition to the well-known Product, Price, Place (Distribution) and Promotion, there are three others to consider if yours is a service business – Physical Evidence, People and Processes. In this post, we’ll look […]