Keep your Eye on Market Trends at all Times Be sure to keep your eye on market trends, for the influence they have on small business can be enormous. This is one area where the micro-business owner cannot afford to take his/her eyes off the ball. This is a core part of the first step …
Tag archives: situation analysis
What is a PESTLE Analysis and how can it help?
What is a PESTLE Analysis? So we have learned that Situation Analysis is the first step of the over-arching Marketing Process. One thought-provoking element of this is the PESTLE Analysis. You should sit down and consider the macro issues that are affecting or will affect your business sector. But what is a PESTLE Analysis anyway? …
Continue reading “What is a PESTLE Analysis and how can it help?”
Situation Analysis : The ‘Now’ of Marketing
Situation Analysis – Where Are You At? One of the bigger challenges facing any marketing trainer, like myself, is holding participants’ attention while discussing the role played by what we call “Situation Analysis”. While carrying out a Situation Analysis should be the first step (and then regularly repeated), it can be so much more appealing …
Continue reading “Situation Analysis : The ‘Now’ of Marketing”