What is a PESTLE Analysis and how can it help?

What is a PESTLE Analysis? So we have learned that Situation Analysis is the first step of the over-arching Marketing Process. One thought-provoking element of this is the PESTLE Analysis. You should sit down and consider the macro issues that are affecting or will affect your business sector. But what is a PESTLE Analysis anyway? […]

Situation Analysis : The ‘Now’ of Marketing

Situation Analysis – Where Are You At? One of the bigger challenges facing any marketing trainer, like myself, is holding participants’ attention while discussing the role played by what we call “Situation Analysis”. While carrying out a Situation Analysis should be the first step (and then regularly repeated), it can be so much more appealing […]

SWOT Analysis – A Valuable Business Tool

Of all the business tools out there, the SWOT Analysis is perhaps the best known. More interesting, perhaps, might be to know how many business owners have ever actually sat down and objectively carried one out! The SWOT Analysis is an integral part of the first stage of the Marketing Process. Knowing the Strengths and Weaknesses […]