Target Marketing – Visualise that Persona

Your Target Marketing Personae In Target Marketing, for a business-to-consumer (B2C) enterprise, you should try to paint a picture of a persona that represents the actual real-life market you are hoping to develop. Taking into account factors like family status, number of children, age bracket, income level, motivations, behaviours, etc., you should try to build […]

Marketing Process – The Structure Behind Ideas

The Marketing Process Play word association with ‘marketing’ and many will respond with ‘advertising’. Others might come up with ‘promoting’, or even offer up ‘Facebook‘ nowadays. Rarely will somebody utter ‘marketing process’. And yet, as small business owners and marketeers, we should be thinking more about the Marketing Process as a whole rather than simply […]